With anticipation already reaching fever pitch for a historic Gully/Gaza showcase featuring dancehall icons Vybz Kartel and Mavado, organisers of Reggae Sumfest continue to expand the experience beyond the stage.
In an exciting new partnership, Zimi Seh Brunch has officially been welcomed to the Taste of Reggae Sumfest weekend line-up, becoming the second official event for the highly anticipated weekend.
Through a collaboration with Zimi Entertainment, the popular lifestyle experience will stage a special St Ann edition on July 19, offering patrons a premium daytime event to close out what is already shaping up to be one of the most memorable weekends in Sumfest history.
With thousands expected to descend on St Ann for the staging of Taste of Reggae Sumfest, organisers say Zimi Seh Brunch will deliver the perfect “brawta” — a high-energy daytime celebration designed to keep the weekend’s momentum alive long after the stage lights dim.
The drink-and-food-inclusive brunch will bring Zimi Entertainment’s signature blend of opulence, music, and curated entertainment to Jamaica’s north coast, adding a new layer of prestige and lifestyle appeal to the internationally celebrated festival weekend.
According to Nicholas Mahfood, widely known as Zimi Nick, the concept emerged naturally following the announcement of the historic showcase.
“When I saw that Reggae Sumfest would be having such a major moment with the Gully/Gaza showcase featuring two of dancehall’s biggest names, I definitely thought there could be an opportunity to do something more for the people the day after that show,” Mahfood explain
